10 Most Popular Women’s Fragrances of 2015

According to Elizabeth Musmanno, president of The Fragrance Foundation, total fragrance sales are up 5 percent over the same period last year. When it comes to the best sellers, Musmanno believes that it’s all about the juice. “In this business, you cannot make lemons into lemonade, no matter what you spend on packaging, marketing or advertising. The fragrance has to have a point of view. The recipe has to be right. It’s like a great meal — if it hits the spot, you’ll go back to it over and over again. Case in point is Paco Rabanne Invictus, which was far and away the most successful launch in 2014. The name Paco Rabanne doesn’t mean much to Americans and the trophy bottle was cute, but it sold because of the way it smelled.”
This also explains why a number of the best perfumes for women that consistently fly off the shelves at Sephora and department stores aren’t necessarily new launches. Here’s a look at 10 women’s fragrances that have been the most popular so far this year.